About
A small lab for the technical side of marketing.
ip-labs is run by Iraklis Panagiotopoulos from Rhodes, Greece. We build websites, set up tracking and make businesses easier to find, in search and in AI answers.
Iraklis has spent years in digital distribution and revenue analytics in hospitality, where every booking, every click and every euro of ad spend has to be explained. That habit of measuring everything is what we bring to every project.
We work with a small number of clients at a time, so you talk to the person who does the work.
How we work
Four habits
Clear scope. You know what is included before we start.
Plain language. You get explanations, not jargon.
Evidence over opinion. We test, measure and show you the numbers.
You own everything. Your site, your accounts, your data.
Where strategy fits
If you need help deciding what your marketing should achieve, we work with our partners at Agia Galini AE, a strategic marketing company. ip-labs then builds and measures what the strategy calls for.
Curious how you show up in AI search?
We check it for you. You get a short report with what AI assistants say about your business, what is wrong or missing, and what to fix first.